We build what life insurance agencies wish existed

Our mission

Help every life insurance agency build a real book of business on predictable, accountable economics. That means transparent CAC, honest contact rates, and tooling that respects both the agent and the consumer on the other end of the phone.

Why we exist

The independent life insurance channel runs on duct tape. Agencies buy aged leads, pay a CRM, pay a dialer, pay an ad agency, pay a coach, and still can’t tell you their cost per issued policy. We think that’s a solvable problem — and the agencies that solve it first will own the next decade of the industry.

How we work

• Small team. No middle layers. Engineers talk to customers directly.
• Weekly ship cadence. Roadmap is public to customers.
• No vanity case studies. Every number we publish is sourced and verifiable.
• Bias toward operators. Most of the team has run a P&L.

What we believe

• Speed-to-lead is the single biggest lever in this industry
• Quiz funnels beat raw lead forms in almost every offer we’ve tested
• Voice AI is a force multiplier for human agents, not a replacement
• Attribution that you can’t explain to a CFO is not attribution
• Compliance is a feature, not a tax

Who we work with

Independent life insurance agencies, IMOs, MGAs, and growth-minded solo producers building toward a team. We work best with operators who have a clear offer, a willingness to test, and a real commitment to the consumer experience.

Where we’re headed

Bobbuilt is building toward a single, accountable platform for life insurance acquisition — from first ad impression to issued policy and renewal. We’re hiring against that roadmap and partnering with agencies who want to help shape it.